Calvin Klein: Timeless Design

Calvin KleinWords by Elizabeth Pollard

Calvin Klein founded his label in 1968 in New York City with the aim to make “youthful, understated coats and dresses”. Forty-six years later and Calvin Klein is one the biggest labels in the world with an estimated turnover in 2010 of €4.6 billion.

The brand’s success, is undeniably, in a timeless philosophy that carries through the clothes and also, critically, the incredibly famous campaign art direction. With cover girls such as Lara Stone, Christy Turlington and of course, Kate Moss all featuring in the black and white portraits Calvin Klein has become famous for since they first appeared in Vogue in 1969.

As one of Moss’ first big breaks into the industry, Calvin Klein Obsession and denim ads gained iconic status for being contemporary and youthful whilst remaining faithful to their classic and minimalist values. The graphic use of hard shadows mimic the clean structure of the garments to create intelligent and thoughtful creative direction that has undoubtedly had a massive impact on the design and fashion worlds even now.

For a detailed timeline of his journey to one of the most influential style icons see vogue.co.uk.

Calvin Klein

Calvin Klein

Calvin Klein

Calvin Klein

Calvin Klein

 

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