The End of Androgyny

1205 ss15

The 10’s have reacted to our social and economic trauma with a more sustainable solution to dressing. Call it what you like, utilitarianism, cleanism, the new tailoring, androgyny, unisex; the distinctive line between a man and a woman’s silhouette is blurring.


Normcore girls

The new style trend “Normcore” is a hybrid of ‘normal’ and ‘hardcore'; a hipster in a contemporary, anti-fashion, disguise.

Wanna Be In My Gang?


Words by Lucy Willoughby Now, I have always thought knitting was cool, so much so I studied a degree in it. It would be wrong to say that the granny stigma hasn’t been hard to shake, however I think newcomers Wool and the Gang may be on to something. Founders Aurelie Popper and Jade Harwood, […]

Cleanism: The New Minimalism

Jackie JS Lee

(above) SS14 Collection, Jackie JS Lee Words by Elizabeth Pollard I first heard the term ‘Cleanism’ in reference to Jackie JS Lee’s SS14 collection, although the trend and the term has been thrown around a lot longer than that. In art, interior, graphic design and fashion, a trend for a more practical, more essential and a […]

Whistles Guide SS14


Photography by Whistles Words by Elizabeth Pollard With Jane Shephardson at the helm, Whistles delivers another stunning season of desirable separates. Just about everything is on my wishlist so far but these 5 key looks are sure to guide our spring wardrobes into a world of minimalist chic. 1. The Silver Backpack The backpack has […]