Ella Watson

Ella Watson2



Instagram // ellawatson91


Twitter // @ella_watson


WSA fashion show // Thursday 5th Jun @ Truman Brewery U-Block


Ella Watson is a Fashion Knitwear and Accessory Designer from the UK.

After Graduating from Winchester School of Art she moved to London to intern with Tango Group International (Knitwear supply to Urban Outfitters, Topshop, Warehouse, John Lewis and more…). She is now based in Brooklyn, New York as a Cold Weather Accessory Designer at Collection XiiX, one of the industry leaders in Design, Licensing and Product Development.

How would you describe what you do?

I am a Fashion focused Knitwear designer. Although my personal work is more Apparel based, my current position at Collection XiiX as a Cold Weather Accessory Designer allows me to focus my technical knowledge and skills on stitch interest and color. I work with established brands and department stores such as BCBGeneration, Macy’s INC and Kohl’s to develop unique Cold Weather and Outerwear Shape collections which unify upcoming trends with the brand identity.

What do you feel is the most important thing about your work?

To always enjoy it! If I’m not motivated and inspired by the designs that I’m making then why would anyone else be? It needs to be fun and interesting and usually a little bit strange.

What keeps you motivated to create, and keep creating work?

I honestly enjoy what I do, obviously not all the time, everyone have bad days and hate what they doing occasionally. But the satisfaction of seeing your finished garments that started as a few cones of yarn (and occasionally a few hundred googly eyes) photographed and on a catwalk makes all the hard work and stress worth while.

Where do you see your work heading in the next twelve months?

I aim to continue as an innovator in my field, creating a personal body of work and exploring new techniques and trends, whilst adapting my skills and design work into more commercial and understandable pieces for C18. I’m a strong believer in the importance of a good balance between commercial and more creative works, and constantly be learning new skills. My ideas are quite contextual, and can initially come from any subject of interest to me at the time. However I also take a lot of inspiration from films related in my chosen subject.

What has been your biggest success, or source of pride?

I love feeling pride in my own work, especially in catwalk or exhibition environments. I often find myself feeling just as proud and happy of my friend’s and peer’s work as I am of my own. We’ve all embarked on the same journey and it’s such a great feeling to enjoy each others success.

What do you think are the important issues facing yourself, and your industry at the moment?

Technology is taking over in the fashion and knitwear industry, which is really exciting and has huge prospects; however the intricate details and even finishing of garments can be achieved digitally now leave little need for physical skills. Online shopping and the changing attitudes of consumers in the USA is also causing a huge impact on the accessory business. It’s a game of keeping up or falling far behind.

Have any relationships, friendships, business or otherwise, been significant in shaping your work as it is now?

I am always inspired by what is going on around me, whether consciously or subconsciously. I am extremely lucky to have such a tight and supportive group of friends all of whom have inspired me in one way or another, often with something as little as a passing comment, which they are unaware would have meant anything at all to me.

What is your favourite word?


What would you do with the perfect Sunday afternoon?

South Downs picnic with a close group of friends, followed by a country walk to the pub. Perfection.

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