Jonny Wadland


Twitter: @JonathanLuke3

Instagram: @jonnywadland

Jonny Wadland has already garnered a lot of attention despite only graduating this month from Winchester School of Art, where he won the end of degree Fashion and Textile Award. His take on the trench coat won a place alongside Burberry and Vivienne Westwood in a 100 years retrospective of the garment, and he was shortlisted for the David Band Textile Award at this years Graduate Fashion Week. And we can see the what all the hype is about. A bold use of colour and the deconstruction of traditional garment structure results in beautiful contemporary knitwear.

How would you describe what you do?
I am a knitwear designer, through my design I aim to push contemporary knitwear. To do this I combine different textile media such as print and knitwear. I often use traditional knitting techniques such as aran knitting and then adapt these with a modern concept.

What do you feel is the most important thing about your work?
For me the most important factor within my design is always working on the edge of what I know, this allows me to always push my boundaries and create something exciting and new.

What keeps you motivated to create, and keep creating work?
For me the biggest satisfaction is seeing the enjoyment other people get when they purchase an item of my clothing. This keeps me motivated to produce more and keep designing.

Where do you see your work heading in the next twelve months?
I have already begun to sell my own garments, I aim to keep selling and have a small line in a boutique. I also hope to have some freelance work on the side. As a freshly graduated student I want to keep learning and producing exciting knitwear.

Who, what, where or how do you get your first inspirations?
I usually look to current events or something that is in the public eye, and pin point something that is interesting on various levels. This way I can create a collection that is not only fun to produce but also the customer can relate to.

What has been your biggest success, or source of pride?
The first time I sold my silk t-shirts was the biggest sense of pride I have had, it made me feel like a designer. My biggest success to date would have to be getting a First Class Honours in fashion for knitwear.

What do you think are the important issues facing yourself, and your industry at the moment?
For me personally the biggest issues within fashion are sustainability and sourcing materials ethically. I think this is the same within the industry. I grew up on a farm in Cornwall so pushing the whole “Made In England” vibe is one aspect of my design I am extremely keen to push.

Have any relationships, friendships, business or otherwise, been significant in shaping your work as it is now?
I believe that everyone close to me has shaped me and my design, I am lucky enough to have friends who have guided me in a business sense. I also have friends who are great artists in their own field so I guess when we socialise together we are always talking about creative topics.

What is your favourite word?

What would you do with the perfect Sunday afternoon?
Have a BBQ with all my friends and family on a sunny beach in Cornwall.

And finally, who should Corinne& be profiling next?
Stephanie Simmons, she is a great menswear designer.

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