Kirsty Hopkins


Kirsty Hopkins

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Twitter // @kirstyahopkins

Kirsty Hopkins is freshly graduated from the London College of Communication, where her final work was showcased as one of the highlights of the graduating shows for UAL. She took a year out of her degree to work for Adidas in Germany (which means she has one of the best collections of trainers we’ve ever seen), and currently works as the in house graphic designer for a leading architect firm. Her work includes incredible infographic prints, and clean illustrations.

How would you describe what you do?
The work I produce is thoughtful, considered, clean and honest. I have an eye for the small details and clear communication is at the forefront of my thinking.

I like to work both digitally and by hand, often bringing the two together. From spending my time working with vectors in Illustrator or grid systems in InDesign, to hand printing with letterpress or screenprint. I very often mix the two approaches within one project.

What do you feel is the most important thing about your work?
I am a strong believer in striping everything back, until the point where if you were to take away one more element it would be to its detriment. At this point is where the true essence of its communication lies. Explaining something with 3 words can often make something clearer to understand than using 10. This is quite often the premise of what drives my practice.

What keeps you motivated to create, and keep creating work?
Some days I must be honest I can be totally unmotivated to create my own work after working full time. However it creeps up on me and something will pop into my head I can’t shake until I sit and visualise it.

Where do you see your work heading in the next twelve months?
In the next 12 months I want to be pushing myself harder. I want to be in practice where I am constantly learning and out of my depth. I leap of faith can see on the horizon.

Who, what, where or how do you get your first inspirations?
Everywhere, I couldn’t say there is a place I go for inspiration. Just pops up unexpectedly. There are a few blogs that I really enjoy, here is two of my favourites… and

What has been your biggest success, or source of pride?
Probably seeing my prints in the adidas originals summer collection last year. I went into the Covent Garden store and it was a really great feeling seeing something I designed on a centre stage mannequin.

What do you think are the important issues facing yourself, and your industry at the moment?
One big one is that it has become the norm to not pay your interns. Companies want 2 years of relevant experience minimum for a junior position. But especially in London, what person can afford to not be paid properly for two years? Madness. This revolving door culture of free work is always a hot topic amongst my graduated uni friends.

Have any relationships, friendships, business or otherwise, been significant in shaping your work as it is now?
I would say the biggest influences on my work are the friends around me. In terms of a movement to information design, after seeing my university lecturer/tutor, Hamish Muir’s work I just thought, wow this work is timeless. I want in on this! My foundation lecturers’ where also a big influence on me, they gave me the confidence I needed to pursue a carrier in this industry. My foundation year was one of the most important for me for development.

 What is your favourite word?
Ooh this is a hard one. I don’t really have one! But last night ‘discombobulated’ was used by my friend in the pub and we did all agree – good word!

What would you do with the perfect Sunday afternoon?
My perfect Sunday would involve friends, sun, the great outdoors, a bbq and cider!

 And finally, who should Corinne& be profiling next?
River Jade