Nuria Cabrera

Nuria CabreraWebsite // www.nuriacabrera.com

Email // nuriacabreracanellas@gmail.com

Twitter // @cabrera_nuria

Instagram // @ncabrerac

Pinterest // pinterest.com/thetastefool

Photography // flickr.com/photos/nuriacabrera

Patterns // typeandpattern.tumblr.com

Past product designer and graphic designer in the works, originally from a tiny Mediterranean island (hip hip Mallorca! yes, Spain! no, not just Magaluf!) and currently based in London . After making some furniture between Barcelona and High Wycombe, working as a receptionist, a guide, a waitress and pretty much helping sell everything from a biro to a leather coat, she finally got her BA in Graphic Design and is now fully enjoying London and life as a graphic designer.

Things Nuria likes:
+ Point lists, but not particularly bulletpoints
+ Shoes
+ Greek yogurt & blueberries
+ Nail polish
+ Singing
+ Reflections
+ Coffee in the morning, tea in the afternoon
+ Ellipses…(like a lot)
+ Japan
+ Being barefoot in the Summer
+ Her Pentax K1000
+ Spanish food

How would you describe what you do?
Truth is I am not fully married to either graphic design, product design or photography… I’m really into them, all of them, to me blurred lines separate them… So we could say, if I am a designer/creative, what I do comes always from combining purpose and the will of making things beautiful and understood by themselves, no long museum text labels or tags next to them. I am a very pragmatic person, I enjoy the fast pace that graphics and photography have to offer, not so much the industrial side of things. I see the bigger picture and think objects most of the time, but it is also true that I mostly see life in frames. I guess I could say that what I do is express myself trough different media and techniques, always relying on photography and objects and usually ending in a graphic representation of that.

What do you feel is the most important thing about your work?
I feel like that is something that changes within each project I undertake, therefore, maybe it is about adaptability. I’ve always thought that design was JUST (capitals because it is a big one) one more leg of every other industry, we support them, create content, communicate messages, organise information, sell products, generate identities… To me, it is all about the wide variety of possibilities that graphics means and how it adapts to its time and each project.

What keeps you motivated to create, and keep creating work?
In a corporate world, and now that I’ve been part of both in-house and studio work environments, is harder to always be inspired by the project on hand, that’s why I always leave space for personal projects: patterns, photography, little things I feel I could improve from my daily life… Life is all about the small things, so I like to focus on those when I’m really tired and unmotivated with the big projects going on.

Where do you see your work heading in the next twelve months?
Hopefully developing more illustration (probably patterns!) and photography, but also reaffirming my love for typography. Really want to explore typefaces and get to develop a few of my own.

Who, what, where or how do you get your first inspirations?
I have never been able to give a specific answer to the “inspiration” question. It all depends on the time and project, as I said before. I absolutely love research, could get completely lost into it, so I will always praise on the internet and what it has to offer, but also stepping out and letting your environment give you new ideas and show you details, those small things I mentioned earlier, that helps my brain a lot. Sometimes I will need all of that, sometimes I will see and image or read an article and ideas will start to come out and other times, I just need to start playing within the InDesign document and just let go! No formula, no promises.

What has been your biggest success, or source of pride?
So far, I’m not 100% sure I have achieved all that I wanted to when it comes to graphic design. But I guess, as far as personal goals go, having decided to come to the UK to study, make the money for it, get into uni in London and finding my way through the industry… for a person that comes from a small place such as Mallorca, not too shabby!

What do you think are the important issues facing yourself, and your industry at the moment?
I think the issue within graphic design in the last decade hasn’t changed that much, but it is the same with every creative industry: the trend. There is this understanding that anything goes and trends, which in the past were a fashion related term, are now invading every other design industry. Whatever happened to try and design timeless pieces, no matter what decade…

Have any relationships, friendships, business or otherwise, been significant in shaping your work as it is now?
Many! So many people have affected my work: my aunty; who directed my curiosity into the design field, my Erasmus experience in the UK; where I learnt how important crafts are and specially my last year of uni in London, where I gained confidence in my work, my opinion and my abilities and learnt quite a few techniques along some of my favourite people, a clear example will be this same’s site co-founder and creative director: Lizzy Pollard.

What is your favourite word?
Love the word flip-flop, to the point!

What would you do with the perfect Sunday afternoon?
Is this from Miss Congeniality? Or was it just the perfect date? Still… I could use that answer: not too cold, not too hot… and instead of a light jacket, maybe some wine and some friends around. That will make a really good start of the week.

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera

Nuria Cabrera