IKEA lets you nap

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Words by Billie Jenkins above Image courtesy of Kevin Frayer

IKEA is kind of like a slightly shitter, consumerist version of David Bowie’s Labyrinth. There’s the mental games they play with the space, with only seasoned shoppers savvy to the short cut from boring shelving to the real fun, there are the strange women hoarding what seem to be a small orphanage worth of kids kak around, and at the end instead of a safe baby you get a hot dog. China houses eight of the world’s ten largest of these warehouses, its domination of the cheap furniture market all over the globe going some way to explaining why more editions of the IKEA catalogue are printed each year than the Bible. With these vast spaces a bizarre cultural phenomenon has emerged, many people go to the stores to have a good sleep, something photographer Kevin Frayer discovered and decided to document.
“It’s really hard not to notice it the first time you visit the store” Frayer told Mashable. “I think I was most surprised how people manager to achieve a real state of rest”. Frayer claims the visitors are often seen to really invested in their visit, bringing tea and snacks, and then settling in after a quick spot of shopping, even perceivably seeking out a suitable spot (often finding many of the good ones taken by sleepers already). It’s a pleasing thought that amongst the chaos of shopping, kids brawling and domestic disputes between newly moved in couples a peaceful nap can be squeezed in. Or maybe these people need a holiday.

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