Jacquemus

171All images courtesy of jacquemus.com Words by Elizabeth Pollard

There is nothing more French than Parisian design newbie, Jacquemus; from the art direction of his fashion films to minimalist silhouettes and bold, classic use of colour. Waif-like girls with long unbrushed hair and cigarettes glued to their fingers, model his trendy, contemporary sports wear. Blocks of geometric shaped fabric are mosaiced together to create modern yet wearable designer clothes.

But it’s Jacquemus’ sense of humour that is his real trademark. A combination of starched and sheer fabrics, create garments that looks like paper dolls strutting down the runway, all styled with injections of seasonal trends.

His fashion films are a cross between a first year uni project and a (grungy) Sophia Coppola short; a satirical take on the fashions industries’ relationship with the art world. Gaggles of moody girls, photographed on ultra trendy 35mm film (see LOW Classic), give the brand a grungy, youthful edge without compromising the clean aesthetic of the clothes.

JACQUEMUS / L’USINE from BERTRAND LE PLUARD on Vimeo.

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