La Chanel Supermarche

Chanel AW14 Dazed DigitalAll photography by Dazed Digital (unless specified) Words by Elizabeth Pollard

The fashion world has gone mad as Kaiser Karl creates a Chanel supermarket as the set for the Parisian House’s AW14 show. Fabric and texture inspired by house-hold products combined with tweed, pearls and of course, those interlocking C’s and styled with neon trainers and low pony tails for a sport-chic fashion paradox. Cocooned coats and dresses were tailored at the waist to create an exaggerated feminine silhouette whilst knitted leggings dominated the presentation.

At the end of the show, the guests lost all control and started looting the aisles whilst chomping on raw veg… I’m not even joking. Dazed Digital compiled the 60 minutes of madness. See dazeddigital.com for more.

So whip out those marigolds for the ultimate AW accessory.

Chanel AW14 Dazed Digital

Chanel AW14 Dazed Digital

Chanel AW14 Dazed Digital

Chanel AW14 Dazed Digital

Chanel AW14 Dazed Digital

Chanel AW14 Dazed Digital

Chanel AW14 Dazed Digital

Michel GaubertPhotograph by Michel Gaubert

 

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