LOW Classic

LOW Classic AW13Photographs by Jin Yong Kim Words by Elizabeth Pollard

With backgrounds in fashion buying, editorial and design, it’s no wonder founders Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun know how to make clothes. LOW Classic was Founded in Seoul, Korea in 2009 and pitched to the market as a highstreet brand; quite surprising considering the contemporary aesthetic and attention to detail.

The LOW Classic world has been perfectly curated to achieve an instantly identifiable brand of clean lines, sheer textures and classic tailoring whilst the styling and graphic design gives it a youthful, quietly rebellious edge.

Shot by Jin Yong Kim at the Choong-Ang high school in Gyedong, Seoul, the autumn/winter ‘14 collection was captured in their laid back, lo-fi style. A combination of the movement amongst the girls and the desaturated, grainy film not only allowed you to believe the school setting, but is also a very of-the-moment technique being used by fashion’s coolest young designers; Chalie May, Maddie Moxham and Danielle Romeril.

Unfortunately, LOW still only ship within their national, Korea, but with the waves they are making through Europe, we will no doubt see this change very soon.

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

LOW Classic AW13

 

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