People In Fashion: Atea Oceanie

Atea OceanieWords by Elizabeth Pollard

A considered collection of separates. A particular approach with playful application. Assured and uncomplicated, Atea is the essence of a refined wardrobe.
Atea Oceanie

I couldn’t of put it better myself. Atea’s approach follows the trend for contempory minimalism much like Celine and Cos. The attention to detail, whether in design, fabric or art direction is impeccable and always remains very close to their brand ethics. Realising the importance of a strong brand aesthetic, Atea teamed up with design agency Assembly London to handle the art direction and web design; which goes under seasonal reconstruction to develop the brand and keep the technology up to date. Everything they produce is seemingly minimal but they leave no stone unturned.

 Atea have woven commerciality in beautifully with their brand values by using details which create an essential collection you couldn’t find elsewhere. Of course with such a basic collection, it all comes down to the styling, which they have again, recognised and used as a tool to outfit build and buy straight from the look book.  Ingenious.

Atea Oceanie

Atea Oceanie

Atea Oceanie

Atea Oceanie

Atea Oceanie

Atea Oceanie

Atea Oceanie

Atea Oceanie

 

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