Studio Profile: Patternity

Patternity_small-900x660(above) Photograph courtesy of Alvar Magazine Words by Elizabeth Pollard

‘BECAUSE A SHARED AWARENESS OF PATTERN HAS THE POWER TO POSITIVELY SHAPE OUR WORLD’

The Patternity manifesto explores ideas that challenge how we see the world and therefore how we respond to it. By encouraging their work to focus on life’s details, they hope to understand ‘the bigger picture’ and inspire creativity. For photographer/art director Anna Murray and surface/product designer Grace Winteringham, these details come in the form of patterns.

Initially, Patternity was a platform to archive their research on print, but were soon approached to consult and collaborate on a variety of projects. Having worked with some of the biggest names in the design world, including Celine, Cos, Fortnum and Mason and Nike, their studio is the driving force in this creative business. But the desire to communicate their passion for print and it’s importance in design, doesn’t stop them there. Hosting talks for the likes of The British Fashion Council, The Royal College of Art and Converse means they have the opportunity to educate and inspire with their message.

“We have had people come to our talks and said afterwards that they look at the world differently. Or even after just looking at the research archive, because it just changes your perception of the everyday. I also think people like us because we are quite genuine as a company; it all comes from a very genuine place – not trying to slap patterns on everything.”
(Alvar Magazine meets Patternity, Dec 2013)

The ambition to encourage people to engage with pattern as more than ‘just a print’ has proved to be a journey that has developed organically since they launched in 2009. With such incredible success in the first five years, I’m excited to see where they’ll go in the next five.

Sign up to access their extensive research archive and for information about future events visit patternity.org

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