Cleanism: The New Minimalism

Jackie JS Lee

(above) SS14 Collection, Jackie JS Lee Words by Elizabeth Pollard I first heard the term ‘Cleanism’ in reference to Jackie JS Lee’s SS14 collection, although the trend and the term has been thrown around a lot longer than that. In art, interior, graphic design and fashion, a trend for a more practical, more essential and a […]

People In Fashion: Atea Oceanie

Atea Oceanie

Words by Elizabeth Pollard A considered collection of separates. A particular approach with playful application. Assured and uncomplicated, Atea is the essence of a refined wardrobe. Atea Oceanie I couldn’t of put it better myself. Atea’s approach follows the trend for contempory minimalism much like Celine and Cos. The attention to detail, whether in design, […]

The New Age of Fashion Marketing


Cos Magazine Words by Elizabeth Pollard When the H&M group launched their (older, cooler) sister brand, Cos, in 2007, it teamed up with the creative agency ‘Wednesday’ to develop a visual brand communication that steered away from the traditional forms of advertising i.e. the campaign. Their solution was the beautiful and collectable instore magazine to […]