Lara Stone: The Edit

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Beautiful girl, beautiful clothes, beautiful shoot and all for a digital magazine. Net-A-Porter once again prove they’re industry leaders in both fashion and media.

Style News: Net-A-Sporter

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International fashion giant, Net-A-Porter has dived into the world of sportswear. £100 for a pair of leggings anyone?

The New Age of Fashion Marketing

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Cos Magazine Words by Elizabeth Pollard When the H&M group launched their (older, cooler) sister brand, Cos, in 2007, it teamed up with the creative agency ‘Wednesday’ to develop a visual brand communication that steered away from the traditional forms of advertising i.e. the campaign. Their solution was the beautiful and collectable instore magazine to […]

The Print Debate: Porter Magazine

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Words by Elizabeth Pollard The highly anticipated launch of Porter magazine has left many in both the fashion and editorial industries a little confused. With such a successful digital enterprise what compelled founder of Net-a-Porter, Natalie Massenett to compete in an already struggling and saturated market? Massenet talked to Business of Fashion; “We’ve talked about how the Net-a-Porter […]