Cleanism: The New Minimalism

Jackie JS Lee

(above) SS14 Collection, Jackie JS Lee Words by Elizabeth Pollard I first heard the term ‘Cleanism’ in reference to Jackie JS Lee’s SS14 collection, although the trend and the term has been thrown around a lot longer than that. In art, interior, graphic design and fashion, a trend for a more practical, more essential and a […]

The New Age of Fashion Marketing


Cos Magazine Words by Elizabeth Pollard When the H&M group launched their (older, cooler) sister brand, Cos, in 2007, it teamed up with the creative agency ‘Wednesday’ to develop a visual brand communication that steered away from the traditional forms of advertising i.e. the campaign. Their solution was the beautiful and collectable instore magazine to […]

Whistles Guide SS14


Photography by Whistles Words by Elizabeth Pollard With Jane Shephardson at the helm, Whistles delivers another stunning season of desirable separates. Just about everything is on my wishlist so far but these 5 key looks are sure to guide our spring wardrobes into a world of minimalist chic. 1. The Silver Backpack The backpack has […]