Visual Editions: Great Looking Stories

Visual EditionsImages from Visual Editions Words by Elizabeth Pollard

Nothing makes me happier than exploring the visual language of typography; in form, habits of a reader and the structure of a publication. So you can imagine the complete joy I get out of Visual Editions – a London based book publisher with quite a difference. Founders Anna Gerber and Britt Iversen’s aim is to treat writing in a visual, illustrative way by creating ‘great looking stories’; books that hold form as important as function.

“We champion books both on and off the screen that tell stories in a visual way, making for new kinds of reading experiences. We call it visual writing.”

This isn’t about illustrating a text in the formal sense though. Visual Editions want the form of the book to enhance the reading experience and illustrate the context of the language through the book design itself. This process makes every book incredibly unique but still accessible to actually read the book and not treat it as an artifact. Something Gerber and Iversen hold tight to them:

“We think there is often a disparity between beautifully produced high end books that go for £100 a pop on the one hand and cheap mass market paperbacks sold in airports on the other. And what we’re trying to do is to collapse those two extremes and make books with wonderful visual writing, beautiful production; books that are lovingly designed, designed to be read, and that those books are read by many not just by a few.”

Their latest venture is called ‘Where You Are’, a collection of works by contributing artists who were asked to explore what a map is. The result is a beautifully designed collaboration of personal stories that challenges the traditional form of a map. “Here is a book of maps that will leave you feeling completely lost.” Buy here.

For more see visual-editions.com

Visual Editions

Visual Editions

Visual Editions

Visual Editions

Visual Editions

 

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