Wanna Be In My Gang?

2Words by Lucy Willoughby

Now, I have always thought knitting was cool, so much so I studied a degree in it. It would be wrong to say that the granny stigma hasn’t been hard to shake, however I think newcomers Wool and the Gang may be on to something.

Founders Aurelie Popper and Jade Harwood, both Central St Martins graduates, have combined their passion for knitting and sustainable fashion to create a new concept for making unique collections, putting them way up there on the fashionistas radar.

Wool and the Gang’s ethos is that you should know exactly what your product is made of, how it is made and by whom. Therefore everything they sell is either made by their gang of 800 knitters or by you. For customers with a less hands on approach, a range of apparel and accessories are available to buy online ready made by the gang. For the craftier amongst us, Knit Kits can be bought, which come with all the materials and instructions needed.

Their recent collaboration with Giles Deacon was undoubtedly an exciting step forward for the gang. Googly eyed Eek hats seen on the catwalk for his Autumn/Winter 14 London Fashion Week show went viral. The gang were approached by the designer to work on pieces for the collection as well as to knit 200 Eek hats for the models and attending audience to wear. Cara Delavigne couldn’t take hers off and was even snapped knitting backstage!

Sustainable fashion is such a prominent topic in the industry right now and it seems that Wool and the Gang are the leaders of the pack.

And if you aren’t already sold, the fact that they have named their most recent jewellery pieces after Game of Thrones babes Sansa and Khalessi makes me want to be in their gang even more.

(images not our own)


cara watg


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