Wrap Magazine

wrap MagazineWords by Elizabeth Pollard

As a skint art student, I’d often pop to Leather Lane market on a Thursday morning to buy old issues of Fantastic Man and Clash magazine for a pound. Being obsessed with archiving and collecting imagery, I couldn’t bear to cut up the careful design and photography, so I’d always buy two. One to preserve and keep for reference and the other the cut up and tear apart. I’d often use these magazines to wrap presents for my friends and family; patch-worked together, the imagery was always so much more interesting than a cheap-cartoon Santa that cost £4 a roll.

Concept publication, Wrap Magazine, must of done the same. Designed to celebrate the world of art and illustration, the idea is that after you read the magazine, you use it as gift wrap. Describing themselves as “a publication that bridges the gap between being a magazine and a product”, in four short years they are now stocked in over 150 galleries and shops around the world.

Issue One kicked off, in 2010, with nine contributors whose work was printed onto large wrapping paper sheets and folded to form a magazine. With only brief interviews with the featured artists interspersed through the publication, the real focus at Wrap is visual. Now in their ninth issue, the content and form has grown quite considerably into a glue bound magazine with longer features and articles but the concept still remains. Despite the success, I do wonder, how many people could bear to give the wonderful illustrations away?

To buy or find out more see wrapmagazine.com

Wrap Magazine

Wrap Magazine

Wrap Magazine

Wrap Magazine

Wrap Magazine

Wrap Magazine

Wrap Magazine

Wrap Magazine

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