People in Fashion: Zoe Ghertner

Zoe GhertnerWords by Elizabeth Pollard

California based photographer Zoe Ghertner, has the most enviable list of clients in the fashion industry. Her work is both sharp, graphic and feminine; the perfect match for contemporary leaders such as Celine and Cos, who she has shot a number of still life, campaign and editorial for. Her images are shot with a dramatic sense of light to create a cohesive style despite the varied subjects.

Ghertner is a regular contributor to The Gentlewoman – a magazine dedicated to celebrating women in media and the arts. Her images are perfectly in tune with the magazine’s iconic art direction by Veronica Ditting; a leader of the ‘cleanist’ trend gracing fashion, interior and graphic design in the last few years (read more about ‘cleanism’ here).

An undeniable influence of Ghertner is style in the 90’s and especially Calvin Klein campaigns, a soft combination of grunge and minimalism: “There was a way of expressing yourself through clothes that had nothing to do with your financial capability… you could even pick something out of the garbage and look amazing.. there was a lot of emotion and genuine angst that came to the surface. And I still love the style because its comfortable”. (On 90’s style, Muse Magazine, Feb 2014)

Ghertner’s most recent publication “Simple Pleasures” steps outside of the fashion industry to look at brightly coloured geometric shape. It’s this artistic curiosity that keeps Ghertner’s vision so fresh and without commercial constraints; a rarity in breakthrough photographers these days.

Zoe Ghertner

Zoe Ghertner

Zoe Ghertner

Zoe Ghertner

Zoe Ghertner

Zoe Ghertner

Zoe Ghertner

Related posts: